Cover photo for Joe Daft

Joe Daft

Hi 👋 I'm Joe, Founder and MD over at Autrix Automation.
I come from an agricultural, practically focused family, but my career has been in technical operations spanning manufacturing, e-commerce, telecommunications and local government globally over the last 17 years. Throughout my career in technical operations, I have specialised in seeking and applying new technologies to streamline processes whilst maintaining the simplicity of operations.
Having solved numerous challenges and participated in projects ranging from warehouse operations, global ERP project rollouts (circa €15m) and building international relations, I am now applying my knowledge and skillset within the warehouse automation space by specialising in management across consultancy, sourcing, evaluation, design and implementation of a wide range of AMR-based robotics into key sectors including 3PL, manufacturing, logistics and e-commerce.
I’m a boots-on-the-ground kind of guy, and I love meeting new clients, and their operations, testing theories and proving how new technology and operations can work together.

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🤖 Explore warehouse automation with Autrix

New Robotics Automation Company Launches to Champion UK SME - Autrix

I’m super excited to say that I’ve finally taken the leap and started my own business within the Automation space - introducing Autrix! Autrix, a new robotic automation company, launched this month with the mission of making automation accessible for small and medium-sized enterprises (SMEs) across the UK. Formed from leaders in the robotics space and talent from automation companies, Autrix aims to enable SMEs to compete globally through increased efficiency, productivity and innovation. Autrix provides end-to-end automation services, from initial conversations about automation potential to installation and ongoing optimisation of automated systems. With a strong software focus, Autrix offers strategic guidance to help businesses determine how and where to implement automation to best support their growth. ““SMEs are the backbone of the UK economy, yet many struggle to keep up with larger competitors that have already invested heavily in automation,” said Joe Daft, Managing Director and Founder of Autrix. “We started Autrix to give these smaller players a fighting chance, with automation solutions tailored to their needs and budgets along with the expertise to help them benefit as much as possible. ” The leadership team at Autrix brings decades of experience in delivering solutions within the SME space. By exclusively focusing on SMEs, Autrix can offer customised and cost-effective automation services that allow these companies to achieve quick wins, foster innovation, and gain a competitive edge. ““Automation is key to the future of manufacturing and business in general, but the resources required have put it out of reach for most SMEs until now,” said Ian Shay, Co-Founder of Autrix and Director of L&S Engineers. “With Autrix, SMEs across the UK finally have an automation partner invested in their success”.” [HIKROBOT AMR working in an ecommerce picking warehouse, within the UK] With locations strategically located throughout the UK, Autrix is well positioned to serve SMEs nationwide. In Birmingham, Autrix operates a live automated warehouse and service centre where technology partners can demonstrate solutions. The Lincoln office focuses on designing custom automation systems and software to meet specific customer needs. Autrix works with best-of-breed technology partners including Hikrobot, VisionNav and ProGlove to provide SMEs with automated mobile robots (AMRs), robotic arms, automated guided vehicles (AGVs), smart gloves and more. By bundling technologies from multiple vendors, Autrix can provide SMEs with integrated automation systems from single robotic solutions to large deployments of 50+ AMRs tailored to their needs at a lower cost than purchasing from individual technology providers.  Autrix's dedication to democratising automation for SMEs through their tailored solutions, strategic guidance, and commitment to success positions itself as a valuable partner for SMEs seeking to thrive in an increasingly competitive global market. Autrix is set to empower SMEs with the knowledge, confidence and tools they need to embrace automation and unlock their full potential. For more information, visit
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