Cover photo for Joe Daft

Europe's first Robotics Demonstration Centre

Joe Daft
As Head of Robotics for Wise Robotics (previously OWR OrderWise Warehouse Robotics), I was instrumental in setting up the first AMR-based demonstration centre in Europe. Here is an article featured by the AMHSA where I gave an interview about this centre opening.

Gone are the days of the word ‘robotics’ meaning an investment of tens of millions of pounds in order to get a solution that is right for them. That said, it’s still a significant investment and for most business leaders, although exciting and game changing, it’s unfamiliar. That’s why this demonstration centre is so important. There are lots of different solutions out there in the market that can achieve a wide range of aspects for logistical operations. This can often leave businesses unclear on what is the best option for them.
Read the full article on the AMHSA here